Email:walt@firetailsearch.com

Finding the right search terms that drive revenue for your business.

Search Engine Optimization

SEO Services
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Drive Growth Through Smarter Organic Search

Google processes over 8.5 billion searches a day. The top 3 organic results still capture over 60% of all clicks. If you're not showing up—or not converting—you’re leaving revenue on the table. Organic search is still the highest-converting channel for most digital businesses — but only when done right. At Firetail Search, we deliver SEO strategies that do more than rank pages. We build lasting visibility, technical excellence, and strategic alignment between search intent and business goals. Our SEO services turn your site into a discoverable, trusted, and high-converting platform.

What We DoWhy SEO Matters

1. Technical SEO Audits and Implementation

Your site’s performance in search starts with clean architecture, speed, and crawlability.

  1. Comprehensive audits (crawlability, indexation, Core Web Vitals, etc.)
  2. Site speed and performance audits
  3. Structured data/schema markup
  4. Migration and replatforming SEO support

2. Keyword Strategy and Search Intent Mapping

We don’t chase keywords—we identify business-driving opportunities across the funnel.

  1. Topic clustering and semantic grouping
  2. Intent-based keyword targeting (TOFU, MOFU, BOFU)
  3. Competitive keyword gap analysis
  4. International and local SEO strategy

3. On-Page SEO and Content Optimization

Every page should be optimized to meet both user needs and search engine expectations.

  1. Metadata and heading hierarchy optimization
  2. Semantic content structuring and internal linking
  3. Page-level performance diagnostics
  4. AI-assisted and editorially enhanced content

4. Content Strategy and Production Support

We help brands plan and scale high-quality content that earns visibility and converts to customers.

  1. SEO content calendars and topic research
  2. Brief development with SERP insights
  3. Collaboration with in-house or freelance writers
  4. Evergreen content updates and optimization

5. Link Building and Digital PR

Earn the authority and credibility search engines look for—ethically and strategically.

  1. White-hat outreach and relationship building
  2. Brand mentions and high-authority citations
  3. Backlink profile auditing and cleanup
  4. Competitive link gap and trust signal analysis

6. Analytics, Reporting and SEO Health Tracking

Understand what’s working and why, with transparency and precision.

  1. Custom dashboards via GA4, GSC, Looker Studio
  2. Visibility tracking by page, keyword, and topic
  3. SEO KPIs aligned with sales, leads, or conversion goals
  4. Monthly performance reviews and growth insights
SEO KPIs

Who We Help

SEO is not just about clicks — it’s about owning the digital landscape in your industry and driving sales. Our services are tailored for:

B2B and SaaS Companies

Long sales cycles require long-term visibility. We align search with buyer journeys and technical complexity.

E-commerce Stores

We optimize category and product pages at scale, manage crawl budgets, and help you dominate high-intent search.

Startups and Growth-Stage Brands

Lay the foundation for organic growth, authority building, and investor-ready traction.

Enterprise and Multisite Brands

Navigate complex site structures, global visibility, and scalable content deployment with technical SEO at the core.

Content-Heavy Publishers

Maximize search equity from every piece of content—past, present, and future.

Agencies and In-House SEO Teams

Need support with strategy, audits, or execution? We plug in as your technical SEO arm or strategic partner.