Pay-Per-Click Advertising

Drive Immediate Traffic, Leads, and Sales with Precise, Strategic Paid Search Campaigns

Maximize ROI with Expert PPC Strategy and Execution

At Firetail Search, we help brands harness the full power of paid search to reach their audience at the exact moment of intent. Whether you're launching a new product, scaling lead generation, or entering a new market, our data-driven PPC services are designed to deliver measurable impact. With decades of collective experience across Google Ads, LinkedIn Ads, YouTube, and native platforms, we blend sharp strategy with ongoing optimization to ensure every dollar works to drive revenue.

Paid Search Services

PPC Account Audits

identify wasted spend, missed targeting opportunities, and structural inefficiencies across your search, display, and video campaigns. Our audits include:

• Historical performance analysis
• Quality Score and CTR evaluation
• Conversion tracking accuracy
• Bid strategy optimization
• Landing page and funnel review

Fact: Over 61% of ad spend is wasted due to poor account structure and targeting misalignment (Source: WordStream).

Google Ads Management

We focus on intent-rich queries, ad extensions, and real-time testing to reduce your CPC and maximize conversions. Our certified Google Ads experts plan, launch, and optimize campaigns across:

• Search and Shopping Ads
• Performance Max
• Display Network
• Remarketing
• Smart Bidding strategies

Fact: Google Ads delivers an average ROI of 200% – earning $2 for every $1 spent (Source: Google Economic Impact Report).

LinkedIn Ads for B2B Growth

Reach decision-makers with precision targeting based on job title, industry, company size, and more. Perfect for ABM campaigns, SaaS lead generation, and B2B pipeline acceleration.

• Sponsored Content and Message Ads
• Lead Gen Forms
• Retargeting and audience segmentation

Fact: LinkedIn generates 277% more leads than Facebook in B2B marketing (Source: HubSpot).

Native Advertising

Integrate seamlessly into content environments with native ad platforms like Outbrain, Taboola, and Yahoo Gemini.

• Brand awareness and thought leadership
• Mid-funnel engagement
• High CTR and lower CPCs in niche verticals

Fact: Native ads receive 53% more views than traditional display ads (Source: Sharethrough & IPG Media Lab).

YouTube Ads and Video Campaigns

Capture attention on the world’s second-largest search engine. We create skippable, non-skippable, bumper, and discovery ads that perform.

• Advanced audience targeting
• A/B creative testing
• CPV and view-through optimization

Fact: YouTube reaches over 2.5 billion users monthly, and 70% of viewers say YouTube helps them decide what to buy (Source: Google/Think with Google).

Ongoing PPC Management and Consulting

Whether you're spending $1,000 or $100,000/month, we continuously optimize based on data, not guesswork.

• Monthly reporting and KPI reviews
• A/B ad copy and creative testing
• Funnel integration and CRO alignment
• Budget pacing and forecast modeling
• Conversion tracking + GA4 setup
• Multichannel attribution strategy

Why Choose Firetail Search?

Full-Funnel Strategy: We don’t just get clicks—we get results.

Certified Experts: Google, LinkedIn, and Bing certified specialists.

Transparent Reporting: Know exactly what’s working, and what’s next.

Cross-Platform Integration: PPC that works hand-in-hand with SEO, email, and analytics.